Small business owners with e-stores believe that Website Security Trustmark, Website Security Testing and online on-demand vulnerability scans are something they either don’t need or can’t afford. If you are one of those small business owners you have a reason to think again. Please read on!
Online Vulnerability scans combined with a security Trustmark on your website is something you need if you run an e-store or a popular website. Every website is a target for hackers or malicious scripts. A security Trustmark and a web seal are essentially a way to establish trust with your customers. It not only gives your website a branding boost but also increase conversion rates.
You may probably think, Will my customers buy from my store even though I don’t have a Trustmark and my competition does?
The answer however is No as evidenced by a recent poll showing that 63% won’t purchase from a site that does not display a Trustmark from a highly regarded security company. This cost retailers $21 billion in online sales. Clearly, if you can make visitors feel safe ordering from you, the ROI for your e-commerce site will improve dramatically.
For this and so many other reasons, we strongly encourage all of our clients to contract with a security company they know to be dependable and whose Trustmark they can proudly display on their e-store. It reduces shopping cart abandonment and converts browsers to buyers.
There are many respectable web seals and Trustmark, McAfee Secure, hacker safe, websafeshield, Comodo, Hacker Proof and Hackers Locked for example, who provide website security Trustmark. But no matter which online security company you choose, it is urgent that you not only have one you trust, but also that it is one whose Trustmark your e-store visitors will see and will help convince them to click on the final “Submit Order”. Pricing however is also very important; ideally you should choose a web seal or a Trustmark with the best ROI and a fully automated website security scanning capability. This ensures that your investment is recovered in no time and you make profits with an expanding customer base.