When a visitor first reaches your website, it needs to convey the trust needed for him to even consider the other factors about your product or service. Does your website convey this trust effectively? Online shoppers have different needs as compared to people shopping at brick-and-mortar stores. Both worlds cannot be compared from sales and marketing perspective.
In a typical brick-and-mortar store, buyers can see, touch, and even try the physical products. They can see the legitimacy of a store with the owners or employees standing right in front of them. When they make a payment, they receive the correct change and a receipt immediately. All these factors make shopping in brick-and-mortar stores smooth, easy, and worry-free for shoppers. It is very important that your website is able to convey this trust in the virtual world.
A Trust Seal on your website is a good start. Small and medium businesses face tremendous challenges while establishing a brand to start with. The biggest one being how a visitor believes that you are an established player in the market and are not a fraudulent entity. A visitor also needs to be sure that your website is secure and the customer’s private information and credit card data is handled safely.
McAfee Secure, Hacker Safe, Scan Alert, Trust guard and Hackers locked are few providers who are offering such website security seals or trust seals. However when you compare these services one of the key factor is how many of these services are offered by a specialist security company and at what price. On these questions Hackers Locked definitely scores over others.
This is the time when a new visitor can be sure that he is ready to buy and share his or her credit card information with your website. Indeed at this stage you can be assured that a trust seal from Hackers Locked when displayed on your website is the true trust guard you can possibly have.